London Book and Screen Week is the capitals biggest ever celebration of books, and the films, TV programmes, and virtual worlds they’ve inspired. We worked with the marketing team to develop the brand identity. Working with the client we created a flexible brand that could be applied to advertise city wide events during the week long event. We developed the ‘Read. Watch. Connect.’ strapline and had a lot of fun coming up with different ways of marketing the event including our own taxis across London throughout the event.